Geert has more than 25 years of experience in M&A, with a strong focus on the software-tech sector and advising clients across the world. He started his career as a software entrepreneur, providing him with a first-hand understanding of software businesses, technology and the challenges faced by their owners and management teams.

After successfully selling his own business, Geert established the European division of a Canadian software company. He subsequently moved into M&A advisory, where he has spent the past two decades assisting software companies and their shareholders with growth, strategy, acquisitions and divestments.

His background gives him a unique perspective on software businesses and their value, combining the experience of an industry insider and entrepreneur with more than two decades as an M&A dealmaker.

Houman has more than 12 years of experience in M&A and corporate finance, with a strong focus on software-tech and IT-services companies. Throughout his career, he has advised entrepreneurs, management teams, private equity investors and corporates on a wide range of domestic and cross-border transactions.

His experience covers both sell-side and buy-side M&A, from transaction origination and strategic positioning through negotiations and execution. In addition, Houman has advised private and publicly listed companies on financing and debt advisory mandates, giving him a broad corporate finance perspective alongside his M&A expertise.

At 33Equity, Houman works closely with software and technology companies and their shareholders throughout the entire transaction process, combining sector knowledge, financial expertise and a hands-on approach to deal execution and negotiation.

Houman holds a Master’s degree in Econometrics, with a specialization in Quantitative Finance, from Erasmus University Rotterdam and a Bachelor’s degree in Mathematics from Leiden University.