July 2026
Mavim Acquired by Lexar Partners
33Equity is pleased to announce that it has acted as the exclusive M&A advisor to Mavim on its strategic partnership with Lexar Partners, which has acquired a majority stake in the company.
About Mavim
Founded in 1990 and headquartered in Hoofddorp, the Netherlands, with offices in Boston and Bengaluru, Mavim is the company behind the Mavim Intelligent Transformation Platform. Built on the Microsoft technology stack, the platform creates a Digital Twin of an Organization — connecting business processes, data, IT architecture, governance and strategy in a single dynamic model, so that organizations can design, test and manage complex change before committing to it. More than 1,000 organizations worldwide run on Mavim, and the company is recognized by Gartner for its technology supporting the creation of a Digital Twin of an Organization.
About Lexar Partners
Lexar Partners is an independent private equity firm focused on mission-critical software and technology companies in the Benelux, backing businesses transforming their industries through digitalization and artificial intelligence. The firm closed its second fund at €164 million in early 2026. Mavim is the third platform investment from Fund II and the tenth platform partnership across the firm's history.
Strategic rationale
The partnership funds Mavim's next phase: accelerating international expansion, deepening the platform's AI capabilities as it evolves from business process management toward an AI-led transformation platform, and pursuing selective acquisitions. It also formalizes a leadership transition alongside the investment. Sander Cornelissen, who has been with Mavim for eighteen years and most recently served as Chief Revenue Officer, becomes CEO, while Jean-Jacques Vossen moves into the newly created role of Chief Strategy Officer. The wider management team remains in place.
33Equity's role
33Equity advised Mavim and its shareholders on an exclusive basis throughout the process, preparing the company and its equity story for market, identifying and approaching the investors best matched to its ambitions, and negotiating valuation, structure and governance through to completion. Two things had to work at once: securing a majority partner with genuine software conviction rather than a purely financial thesis, and sequencing a leadership transition so that a thirty-five-year-old company changed hands and changed CEO without losing momentum. Structuring the transaction so both were resolved together is what made the outcome possible.
Why this transaction matters
Process management is being redrawn by AI. The value is shifting away from documenting how an organization works and toward models rich enough for AI to reason over and act on, and the software companies that hold that data are suddenly strategic. Investors have noticed: assets with deep enterprise install bases, defensible data models and a credible AI roadmap are attracting real competition, particularly in the Microsoft ecosystem. For founders and long-held shareholders in this segment, the window to convert three decades of accumulated customer trust into a growth platform is open now, and it rewards those who go to market prepared.
This transaction underscores 33Equity's expertise in advising technology companies on strategic mergers and acquisitions. Read the full announcement.
